Launched by Susan Sokol and Suzanne Zikas, High Alchemy is situated in SOHO at 584 Broadway between Prince and Houston Streets. The showroom has 4,500 square feet of open showroom space that features a lounge bar for guests to enjoy a cup of coffee or a glass of wine. The showroom will focus on a highly curated group of emerging and established designers, both domestic and international, in women’s fashion and accessories.